Providence Health Care
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Providence Health Care - Outdoor
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Providence Health Care - Outdoor
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Providence Health Care - Sanitary Station
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Providence Health Care - Children's Hospital
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Providence Health Care - Heart Surgery
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Percent of people who now prefer Providence Health Care, 14% higher than the previous year.
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The percent of people who say Providence Health Care has the best physicians, overall quality, and best image all increased.
Assignment
Defend Providence Health Care’s leadership position as the largest and most preferred healthcare system in the Inland Northwest.
Brand Challenge
When an East Coast conglomerate bought and then merged other regional healthcare systems and hospitals in Providence Health Care’s region, they needed to remind people that their quality, service and compassion was unmatched. Lucky for us, the proof was all around us in the form of high national rankings, specialized services and customer satisfaction, which we highlighted in a confident, yet friendly manner.
Results
- People who say they prefer Providence Health Care increased to 58% from 44% the previous year.
- Percent of people who say Providence Health Care has the best physicians, overall quality, and best image far surpasses competition.