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Qualcomm
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Number of Super Bowl Spots we created in five weeks.
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Visits to the Flo TV website the day Super Bowl TV spots aired.
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Average ongoing visits to website after Super Bowl Sunday.
Assignment
Create three Super Bowl spots in five weeks.
Brand Challenge
Wireless semiconductor giant Qualcomm wanted to showcase the technology they developed around their newly purchased broadcast spectrum. They suddenly had the capacity to broadcast live content. The technology was there. But the brand was not. So they called us on Christmas Eve with a request. “Can you concept, produce and deliver three Super Bowl spots by February 7th?”
Results
- Created and produced 3 Super Bowl TV spots in five weeks.
- Flo TV website had 169,666 hits Super Bowl Sunday and another 87,000+ hits the next day.